SBA Email Booster Shots™ Booster #555
Small Business Advisors Ltd.

If. We have all seen the commercial about the "if" in Life! For such a small word it can have a significant impact on how we move forward either personally or in business. When we face adversity one approach is to say "if only" and then beat that whole process to death. This is actually another way of "steering by the wake", that is, looking back and stating how things worked when or if that had not happened. The key to using the word "if" is to ask - "if I do this or if I do that" - what will be result and pick what you perceive to be the best alternative. Take this little word and turn it into a positive - so that if becomes when, when becomes action, and action becomes result! I can hardly wait to hear your stories as to how you apply this process.

" If I were asked to give what I consider the single most useful bit of advice for all humanity, it would be this: Expect trouble as an inevitable part of life, and when it comes, hold your head high. Look it squarely in the eye, and say, "I will be bigger than you. You cannot defeat me. "

- Ann Landers

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